We’ve all seen the ads: a gorgeous woman in a bikini comes on the television or computer screen, and tells her amazing story of how she lost 50 to 100 pounds using an amazing new weight loss drug. Don’t wait, she exclaims, order yours today!
While a miracle pill to melt away the extra pounds is certainly appealing, a new study presented by the American Marketing Association (AMA) has found that all the hype about weight loss drugs may be leading people to gain weight, not lose it.
For the study, which was published in the Journal of Public Policy & Marketing, researchers gave two groups of volunteers access to a bowl of chocolate chip cookies, and told them they could eat as many as they wanted. Beforehand, however, one of the groups was told about a new fat-busting pill that was proving to be powerful. The other group did not receive this information.
Results of the study showed that the group that believed in the existence of the new fat-loss pill ate many more cookies than the group who did not hear of the pill. Some of the participants reportedly ate up to 30 cookies, believing that they would receive the pill afterwards. According to the study authors, this shows that the individuals that need to lose weight the most are more likely to both rely on weight loss pills, and binge on unhealthy foods.
The study authors wrote, “weight management remedies that promise to reduce the risks of being overweight may undermine consumer motivation to engage in health-supportive behaviors. Put simply, why put effort into living a healthy lifestyle when a weight management remedy can take care of the problem?”
On top of that, many weight loss drugs have dangerous potential side effects.
When it comes to truly healthy weight loss, there is no “magic pill” or “quick fix.” It’s not just about shedding a few pounds; if you want results that last, you have to reinvent your entire lifestyle. This means ditching the processed foods for real foods; whole, preferably organic fruits and vegetables, and healthy proteins, fats and good carbs from natural sources. Regular exercise and a great sleep schedule are key as well.
Although there is no quick fix, some foods are designed by nature to help boost your metabolism and burn fat. One example of these is organic, extra-virgin coconut oil, which can greatly amplify any weight loss plan – if added to a healthy lifestyle of fresh, whole foods, exercise and proper sleep, of course.
If you find you have tried virtually everything and are still gaining weight, check out our guide to possible reasons why. Losing weight the old-fashioned way may seem like a hassle, but it’s the tried-and-true, safe way to see your results stick.
-The Alternative Daily