Recent research out of the University of Michigan, Ann Arbor reveals that just the smell of chocolate can send brain chemicals into a frenzy that trigger an irresistible urge to gorge yourself on the sweet candy. Neurochemicals control our behavior more than we might like to admit and candy companies tap into our brains in ways we are not even aware of most of the time.
When drug addicts view photographs of drug paraphernalia and drug use, regions of their brains light up on brain scans that are linked to feelings of pleasure. These same regions are also linked to the physical urge to act on the desire to experience those feelings of pleasure associated with the drug.
Interestingly, when researchers were studying the effect of exposure to chocolate, they discovered that the same areas of the brain light up. The neurotransmitter enkephalin is released in the neostriatum area of the brain, driving the impulse to eat beyond being full or satisfied. This physical response may explain why the mere smell or vision of chocolate can lead to overindulgence.
Resisting the Lure
Processed food manufacturers and candy companies may not be aware of the science behind why their products are so attractive to consumers, but they certainly play off of physical responses that drive behavior. If you pay attention to candy and snack commercials, they play up on images of products that make them attractive to consumers. If you have ever passed a chocolate or candy store in your local mall, you are familiar with the drift of the enticing smell of the sweet sensations of sugar as you walk past. Of course, not all chocolate is bad in moderation, 78% dark chocolate made with organic cacao is a nice healthy treat and has been known to actually fight belly fat. It’s the candy milk chocolate with all of the excess sugar that can add to the belly fat.
For many consumers, it is the first bite that determines their downfall. Once that first bite is taken, neurochemicals kick into high gear and it becomes almost impossible to stop eating. It is important to not take that first bite. Instead, remove yourself from the exposure as quickly as possible. If you have the urge to eat something sweet, try a bite of fresh fruit or a stick of natural gum instead until the urge passes.
Processed food companies thrive because consumers unconsciously are driven by reactions to what is presented to them. Like any addiction, it requires strength and conscious redirection to change behaviors. Your belly fat may not be your fault, but you can change your behavior with healthier alternative choices and break the food addiction trap.
Have you ever felt that urge or craving to processed foods? Do you think it’s fair that large companies prey on our weaknesses like this?
– The Alternative Daily