3. Convincing you they care
A lot of retail stores are now supplying or selling reusable bags. If these stores genuinely cared about the environment, they’d get rid of their plastic bags altogether as well as those energy-guzzling open-air refrigerators. In fact, the reusable bags give a customer the sensation that they are doing something right, in turn making them feel that they are justified in indulging a bit, as a reward. Research by Harvard Business School found that these reusable bags have a big influence on how money people are willing to spend.
